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Strategic
Whitcoulls wanted to understand consumer perceptions of its brand
and the key drivers to purchasing within its category. MBS completed
a full review of Whitcoulls to determine opportunities to create
shareholder value. We created a brief for market researchers
Synovate and worked with them throughout the qualitative and
quantitative phases.
Advertising agency pitches were completed with the incumbent agency
DraftFCB retaining the business. MBS worked with DraftFCB to create
a new positioning for Whitcoulls through a broad communications
package. This encompassed television, print and in-store material.
The multi-million dollar launch went to market in late 2008 and has
had a major impact on the brand.
Restructure
Pacific Retail Group acquired Living & Giving with a view to
achieving rapid growth through product rationalization and store
expansion. The roll out plan faltered and the business was left in
limbo – neither big enough to keep nor robust enough to sell. MBS
took over the management of the company in 2003. During the next
three years the business was restructured; the product mix and
offering updated and a clear position established in market. In late
2006 MBS completed a successful sale of the business to Briscoes
Group.
Business Sale
The owners of Jansens Pet & Aquatic Centres wanted to sell after 27
years developing the business. MBS helped translate the intellectual
property held by the owner to sustainable business processes. We
created a new management structure and provided mentoring services
to the new appointees. By extracting the owners from the business we
were able to meet their requirements for a full exit yet still
achieve increased value during the sale process. MBS successfully
handled the trade sale of Jansens to Animates.
Niche Businesses
The owners of Romantique were keen to establish systems to allow
them to manage their business more effectively. MBS worked with them
to create simple tracking and management systems that would not
burden them with ongoing costs.
Mentoring
A client* had tremendous potential but could not focus on growth
strategies. MBS worked with existing management to establish clear
objectives and measures to achieve growth. An ongoing mentoring
programme was then put in place.
Acquisition
A company* wanted to acquire a competitor but was not experienced in
the due diligence process required to complete the transaction. MBS
transferred skills to the management team to allow them to reach a
comfort level with the acquisition.
Specific Project
A major corporate* was offered the opportunity to participate in a
due diligence process on a synergistic business. Unsure if they
wished to commit to this, they hired MBS to review the market, their
business and the opportunity and to form a view as to whether to
proceed. This project was completed within a week.
*Clients are not named if the project has
commercial sensitivity.
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